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McFarland, a leading independent publisher of academic and general-interest nonfiction books, is perhaps best known for the serious treatment of popular culture. Founded in 1979, we are recognized among authors and readers as adventurous in range and a reliable source of specialized-but-worthy books. We have about 8,000 unique works for sale and each year we publish about 270 new titles. Meeting library standards has been a major focus since the company began, and many McFarland books have received awards from the academic-oriented (e.g., Choice Outstanding Academic Title, ALA Outstanding Reference Work) to the mainstream (Hugo, Edgar, Stoker, and Eisner, among others).